The Virtual Two-Way Looking Glass: Marketing 101

Got a long way to go in so many ways, especially technique wise! Fortunately, it’s all practice…and, as others have pointed out, there are marketing opportunities all along the way, a new concept for me.  I’d been so focused on getting, renting, somehow finding a work space, a studio if you will, in which to sculpt, carve, or otherwise get muddy, that I was never getting around to doing or making anything! That’s a conundrum and a half! A wise acquaintance came along and suggested that I simply start drawing, illustrating in the meantime. Then, Ann turned me on to Fifty Three Paper, and I haven’t been the same since, literally. As I slowly move forward toward a studio and back to plastic or three-dimensional art, I’m learning new and related things thanks to this iPad drawing app.

There has been a fascinating, transformative, and genuinely ontological learning progression along this trajectory through the zone of proximal development (any Vygotsky fans out there?). As my focus morphed from finding the external space to locating and activating the internal space in which to express myself, I’ve noticed the beginnings of a parallel but counter shift from an internal to an external orientation that is opening me up to questions along the lines of ‘what might be of interest or usefulness to others?’  I’m calling this Marketing 101 for the time being. I’m starting to raise my periscope enough to consider who might be interested in what.

It’s a parallel and reflexive path, and it challenges my ethnographic vocation in more ways than one.  You have a role to play. Check back for further details.

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3 thoughts on “The Virtual Two-Way Looking Glass: Marketing 101

  1. You’ll be about 2.5 hours SE of us. Several state parks and a natl wildlife refuge over there I’ve never been to. And you guys could stay with us over weekends for shows and hiking in SF/Marin, or checking out Napa. Good going!

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