This one took a circuitous route. It started when I was reminded of those TV commercials that feature a series of actors reciting a snippet of what then becomes a more complete sales pitch, something I dislike almost as much as children in ads. Then it occurred to me that this technique is much more emblematic and generalizable.
We hardly ever walk our way into anything of social significance; rather, we talk our way in. Sometimes there’s even a script; sometimes there isn’t. The script is the doorway.
Subscription & Enculturation
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